Connecting with people, whether that’s clients, customers or one another, is how companies establish themselves and thrive in the business world.

How people talk, listen or communicate themselves in other ways could be having a negative impact on negotiations, job performance or sales. Ineffective communication can thwart attempts to generate potential leads, profits or sales, which could have a detrimental effect on your business.

When your employees communicate with people outside of the company, they are representing your business, so it is essential that they uphold a professional attitude and tone at all times. Not only this, they must be able to communicate and present themselves with impact, making your company memorable.