Sales Skills Training – A Case Study
DCo was asked to work with a European sales team within a manufacturing business. The team needed support to more effectively sell the benefits of a product to their customers.
The team of 25 had received no previous sales skills training and were struggling to expand sales within the existing customer base or to secure new client accounts.
The company was experiencing a substantial decline in its market dominance and the need to provide the team with the fundamental skills to become successful sales people led to the design of a bespoke sales programme.
The programme was launched with a sales event which was followed by four modules delivered monthly on core areas of sales skills development.